Drip Campaign - Creation
Design for Phenom's RX Campaigns
Introduction
Recruiters use email campaigns to engage with potential candidates and leads, motivating them to apply for an open job. By creating a sequence of pre-planned, automated emails, the drip campaign helps recruiters retain candidates longer.
Goals
Get more users to use this tool
Have a more intuitive UX
Bridge Dev. gaps
Have a competitive advantage and make the CRM more valuable to the user
Enhance and improve the experience
Make UX/UI consistent to the regular campaign creation
Research Tools
Fullstory | Market comparison
Selected screens
First screen of the drip campaign creation
First email configured, now the recruiter can add another email
Two emails configured, allowing to start the drip campaign
View of a campaign in action. Showing different email statuses